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Copia Journal

What’s changing in Meta ads, DTC and holiday retail, and what to do about it. Written by the people who make ads for DTC brands every week.

  1. Meta’s AI can make your ads now. It still can’t decide what they should say.

    What Meta announced at Advertising Week on October 6, 2026: an agentic assistant, Ads Creative Studio, image-to-video and Messenger checkout. Six things DTC brands should do before Black Friday.

    · By Cyrus Ameri · 7 min read

  2. Prime Big Deal Days 2026 was a free holiday test for DTC brands

    Adobe forecast $9.9 billion in US online spend for Amazon’s October 6 to 7 sale. Four lessons for DTC brands and a 7-day plan before Black Friday.

    · By Cyrus Ameri · 6 min read

  3. Black Friday 2026 is November 27. Your ads need to be live by Halloween.

    Adobe forecasts $275.1 billion in US online holiday spend. A week-by-week Meta ad creative calendar for DTC brands, starting now.

    · By Cyrus Ameri · 6 min read

  4. Meta is removing placement exclusions. Creative is the targeting now.

    What changed, what you still control, and how to build Meta ad creative that works in every placement Meta chooses.

    · By Cyrus Ameri · 6 min read

  5. 5 reasons to stop using Higgsfield to make your AI ads

    Five reasons DTC brands moved their Meta creative from a prompt-and-preset renderer to Copia.

    · By the Copia team · 7 min read

  6. Your best Meta ad is already dying.

    What Cased, Haus, Jocko Fuel and JAXXON did about creative fatigue, and the two ways to run Copia.

    · By the Copia team · 6 min read

  7. Statics vs video vs UGC: what actually scales on Meta right now

    When statics beat video, when video wins, and how Managed + Video delivers it.

    · By the Copia team · 6 min read

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